Best Buy stops selling overpriced iPhone X units after customer backlash

Well, that's not the case anymore since Best Buy announced that it had to halt the sales of iPhone X and iPhone 8 after customers complained about the $100 premium charge. However, the US retailers continue to sell Apple's iPhones, but only via carrier installment plans.

Best Buy announced last week that it will sell the iPhone X, iPhone 8 and iPhone 8 Plus devices at a higher price, but didn't exactly specify why. Customers who would buy either the three Apple smartphones mentioned would be charged an extra $100 when paying the full price upfront.

Well, that's not the case anymore since Best Buy announced that it had to halt the sales of iPhone X and iPhone 8 after customers complained about the $100 premium charge. However, the US retailers continue to sell Apple's iPhones, but only via carrier installment plans.

In a short statement, Best Buy said that even though there was clearly a high demand for the unlocked iPhone X, it has decided to stop selling it for a higher price because it would basically affect the company's image.

Although there was clearly demand for the un-activated iPhone X, selling it that way cost more money, causing some confusion with our customers and noise in the media. That’s why we decided a few days ago to only sell the phone the traditional way, through installment billing plans.

Initially, Best Buy claimed that the $100 premium charge was intentional since offering different purchasing options for the iPhone X, iPhone 8 and iPhone 8 Plus “has a cost.” Well, I guess that didn't work so well in the end.

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